The air is crisp, and the leaves are turning brown…which means only one thing: it’s football season!
Saturday, November 14th, 2009, two college football teams will leave their traditional home uniforms behind and don a new uniform: camouflage.
In partnership with Under Armour and the Wounded Warrior Project, University of Maryland and University of South Carolina will play their games against Virginia Tech and University of Florida in specially designed Under Armour uniforms.
Under Armour and Wounded Warrior Project decided to join forces and use the birthplace of UA- the football field- as a platform to raise awareness for the Wounded Warrior Project. The brand’s long-standing relationship and all-sport sponsorships at both schools made them perfect candidates for the first Wounded Warrior Project Games Powered by Under Armour.
Danielle Cavalli, who works in Communications for Under Armour, explained how the partnership between the brand, the project and the two chosen schools came together on a new venture to raise awareness for the Wounded Warrior Project.
We have three honorary captains at the game – Steven Diaz, a corporal in the U.S. Marine Corps, Dan Nevins, a staff sgt. In the U.S. Army (Ret.) and Michael G. Williams, a Tech. Sgt. In the U.S. Air Force – all of whom were wounded in the line of duty. In addition, we have given away approx. 250 tickets to the military for this game.
According to Steve Fink, Media Relations Director for University of South Carolina athletics, the USC game against University of Florida will have the visual of the camouflage football uniforms but former service members wounded in the line of duty will be present to put a face to the Wounded Warrior Project.
Both games will air nationally. I’ll be watching the University of Maryland game. Will anyone be attending or watching either game?